You might be interested in two photos of Charnwood Street shops that have just been posted to the Memories of Leicester Facebook page at https://www.facebook.com/Leicestermemories/ – including Joblin’s sweet shop.
Here are some more of Mr Rowland Lord’s memories of Newby Street before the Second World War, including the house where he lived. There was one toilet between four houses, at the side of a chicken house: quite a ‘nerve-trying experience’, as he recalls, for an eight or nine year old in the dark in the winter. Newspaper squares hanging on string and a candle under a plant pot in the corner on the floor, ‘to help keep the frost at bay’, may bring back memories for some other people…
He also took part in activities at Newby Street Nonconformist Church, a Congregationalist church with its entrance on Humberstone Road and church rooms with a stage and balcony on Newby Street itself. These included drill competitions in the hall with the 9th Leicester Boys’ Brigade, and the anniversary days with 50 or 60 children singing on the stage, wearing new Sunday clothes for the occasion.
One woman who lived on Uppingham Road also remembered the Sunday School anniversaries at Newby Street as:
a very big feature which always took place in the Chapel in May. We always had new dresses and hats. I well remember one outfit I had for the occasion. It was a lilac dress, and I had a leghorn straw hat trimmed with sprays of lilac… After morning service, where we had sung… the rain pelted down… On arrival home, what a sad spectacle I looked! My lovely lilac silk dress was soaked, and the lilac flowers had weighted down the brim of the leghorn hat, which was now ruined with dye. My poor mother was aghast…*
She also recalled bazaars in December that lasted for three days and drew people from ‘near and far’ – with sideshows, and refreshments provided by the ladies of the church, after an official opening by ‘a notable Leicester person, with a view of donating a big cheque’.
The church started life nearby in a ‘small and inconvenient room’ in 1872, but soon outgrew this. In 1876 it became necessary to find ‘a permanent and more commodious home’, and after strenuous efforts by the Building Fund, the Memorial Stones of a new ‘substantial edifice’, capable of seating 750 people, were laid in July 1887 (Leicester Mercury, 26 October 2005).
The roof was damaged and became unsafe during the bombing of Frank Street in 1940, and it was later demolished and replaced by a new church at the bottom of Mere Road.
Thank you again to Mr Lord for sharing his memories.
*Jessie Carr, An Old Lady Remembers (Anderson Publications, 1986), p29
Newby Street ran from Humberstone Road to Charnwood Street. Here’s a list of occupants from a 1928 street directory, along with some of Mr Rowland Lord’s memories of the street from around the same time.
Harding and Son, carters (1) – Mr and Mrs Harding were seen as quite ‘posh’ by local standards. They had a carrier business and also owned properties elsewhere. Their son was the ‘rent man’ for these.
James William Hill, tailor (3) – had a workshop at the back of the house and employed several people on hand-made suits.
Richard Drewery, coal dealer (13) – Mr Lord remembers stables at the back of numbers 13 – 17, where the ‘horse muck’ was collected for manure. The stables were later taken over by Ernest Gilbert for his sign-writing business. The Gilberts are also remembered a ‘good workers’ for the Nonconformist church, on the corner of Humberstone Road. This housed an ARP post in the Sunday School during the Second World War.
William Goodman, shoe repairer (19) – Bill and Ivy Warwick moved in later. Bill was a butcher who worked for several businesses in Charnwood Street over time, and Ivy worked at Bagnall’s, the drapers at 214 – 218 Charnwood Street.
Harry Cleaver, motor car garage (27) – one of several covered garages. There was also a hardware business in one of the larger garages. Mr Lord recalls that Bill Sykes had a workshop in the largest garage, and the local boys would ‘wander in and help him out’ – by stoking up his fire in winter, for example.
Charles Frederick Jones, wood machinist (45) – later occupied by the Saddington family. Mr Saddington was a Committee member at the North Evington Working Men’s Club on Green Lane Road, which put on a ‘treat’ for the children once a year: ‘a show, pop and eats, fancy hats. It used to be a great day out’.
Sidney Harry Perkins, beer retailer (55) – a corner shop that sold groceries as well as beer. Children could earn a penny per bottle by taking back the ’empties’.
On the other side of the road, going back towards Humberstone Road:
Mrs Gladys Walpole, draper (46) – Mrs Walpole’s daughter Iris later had her own clothes shop in Charnwood Street itself.
Addison and Chetwyn, children’s boot manufacturers (4a) – they had a factory at the back of the houses, with two floors and an entrance with two large half-doors. Mr Lord used to work for them after school, taking shoes on a barrow to a factory in St Saviour’s Road to be finished, and picking them up the following day. He earned 2s 6d for this – keeping 6d for himself and passing the rest on to his mother.
William Bowers, confectioner (4) – a corner shop selling groceries as well as sweets.
Mr Lord also remembers that Newby Street was cobbled, and used as part of the LMS Railway horse and cart route to factories in the Evington area. He and other boys used to hang onto the back of the wagons or sit on the back axle. ‘Get off, young Lord’, one of the drivers who knew his father would shout, and ‘I knew about it when he got home at night’.
Many thanks to Mr Lord for his memories. There are more to follow…
Tricia Todd wrote to me again recently after a chance encounter in the shop near Looe in Cornwall where she works. ‘Of course, we see a number of holidaymakers’, she says:
and I can pick out a Leicestershire accent. Chatting about the football, I mentioned I was a Tigers fan. Well, the next thing, we’re chatting about where we were born, and I mentioned that I lived on Charnwood Street. The gentleman smiled broadly and said his parents ran the chemist shop on the street. Did I remember ‘Hill’s?
Hill’s chemist shop at 167 Charnwood Street (Michael Westmoreland)
Certainly I did! My parents bought my sister and me a Brownie 127 camera and case for a Christmas present one year, with a black and white film in the camera. I can’t remember how much it cost to get the films developed, but we were very careful with the shots we took, no instant photos like today! The shop was very dark (to my eyes anyway), but had the most beautiful walnut counters and big blue and green pharmacy bottles along the shelves with strange Latin names written on them in gold lettering.
With Mum running our shop in Farnham Street, and Dad working for Folwell’s, the pork butchers, I went to Nursery school when I was about three and a half years old. A Mrs Haynes was in charge with a couple of nursery nurses. At break time there was a bottle of milk and also fingers of bread that had been dried in an oven, not a rusk, more like a Melba toast. There were no fridges to store the milk, so fine in the winter but not so pleasant in the summer – I still don’t like warm milk. As we couldn’t read we all had a bag, coat hook with a symbol on – mine was an umbrella – and in the afternoon we had to have a nap on the floor with a rug that had your symbol on.
There were toys outside. I think there was a metal horse like a rocking horse, a see-saw, and a paddling pool and sand pit, or am I wishing that? We had a very hot summer, and I am a red head and burn very easily, so Mrs Haynes went to the Co-Op on Melbourne Road and bought some Nivea cream and smothered me in it so I wouldn’t burn. You wouldn’t be allowed to do that today!
There was a library on the corner of Garendon Street. I would have been about four and loved books, and Dad took me up there. As we got to the steps he bent down and said ‘if they ask you how old you are, say you’re five. I put my arms on the counter and rested there, and of course she asked how old I was. ‘Five’, I said very firmly. ‘Yes I can see that’, she said, looking at my Dad and knowing full well I wasn’t – but I could have one book and if it was returned in good order she would let me have more. Needless to say I got more books.
Does anybody remember the concert at the De Montfort Hall, when schools from all over the city took part, about 1965/6? There were about 12 children selected from each school. A group of us were called into the hall and ask to sing ‘God save the Queen’, I think, a little worrying at the time as we didn’t know what it was all about. I think it was Miss Armstrong who played the piano, and as we were selected we were told what we would be doing. We had rehearsals with her, and then she had a car accident and we had to go to Melbourne Road school for practice with their part of the choir. We had to walk up there on our own as a teacher couldn’t be spared. I think something was said along the lines of ‘do not misbehave, we will know’ and I think we did behave.
We got together with all the other schools and met the conductor who had already chosen his soloists. The piece I remember most is ‘The Daniel Jazz’, about Daniel in the lions’ den – I can still sing it! The stage felt enormous and with the lights was daunting, but I managed to find Mum in the audience and sang to her. After that, whenever we went to the hall I would casually nod towards the stage and say ‘I’ve sung on there’, and yes, the family got sick and tired of me saying so!
Many thanks Tricia! You can read some of Tricia’s other memories of Charnwood Street at https://cib2.wordpress.com/2016/01/05/school-hymn-books-and-other-memories-of-charny/; and Michael Smith’s memories of Hill’s during World War 2 at https://cib2.wordpress.com/2013/07/15/more-about-charny-at-war/.
On the ‘Mr Leicester’ page of the Leicester Mercury on Wednesday 11 May 2016 there was a photo of a junior class at Charnwood Street School from around 1960, sent in by Nick Barston. Among the children whose name he recalls are his best friend Roger Merrell, Christopher Cross and Beverley and Barbara Gilbert, along with teachers Miss Twist in the infants, and Miss Armstrong, Miss Leadbetter, Mrs O’Connor, Mr Fletcher and Mr Dunsmore in the juniors.
He also remembers having to lie down on a rough mat in the infants for an afternoon nap, and getting changed in a ‘smelly hut’ for games on Martin Street playing field – as the school didn’t have one of its own.
Maybe Nick’s memories will bring back more for people who went to the school around that time.
The shop at 277 Charnwood Street (Mr and Mrs Croxtall)
Some time ago now I spoke to Mr and Mrs Croxtall who had the Catherine Electrical Service shop at 277 Charnwood Street from the late 1950s until the street was demolished. The shop was on the corner with Spinney Hill Road, but the business started in Catherine Street selling hardware, and kept the name after moving to Charnwood Street. Mr Croxtall ran the shop, and Mrs Croxtall, who was a hairdresser, helped out when needed. When Charnwood Street was demolished around 1970 it moved nearby to Green Lane Road.
The shop sold televisions as well as repairing them. Television broadcasting by the BBC started in November 1936, but ceased on the outbreak of World War II until June 1946. Less than 15% of households had a TV in 1952, but in the following year many people watched the Coronation on a friend’s set or (like me) on televisions set up in a village hall. After this, as the price of sets gradually came down, television became more and more popular. ITV was available from 1955, but people had to have their existing sets converted or get a new one to receive it. Some of the most popular programmes in the early years of ITV were the quiz shows Take Your Pick and Double Your Money, Sunday Night at the London Palladium, and the hospital drama Emergency Ward 10.
According to an article in the Observer in May 1960, a 17″ table TV set cost from £65 – 75 to buy, and should last for five to seven years, ‘but not without trouble. The best person for the servicing is usually the original retailer…’.* New tubes cost £10 -15, and servicing charges were about 13 shillings an hour for the engineer’s time. Mr Croxtall’s shop sold TV’s on hire purchase, enabling customers to spread the cost by paying in instalments – and ‘there were not many bad customers’. Renting a set was the other option, costing around £100 – 110 for five years with free servicing, usually through one of the two big national companies, Radio Rentals or Domestic Electric Rentals.
There was another TV dealer on Charnwood Street in 1960, Sam Carpenter and Sons, at 192 on the corner of St Saviour’s Road; and in 1969 Schofield’s radio and TV dealer is also listed in a directory at 200 – 202 Charnwood Street. Other local shops selling or repairing radio or electrical equipment included the Radio Manufacturer’s Service at 211 and J & S at 177.
Many thanks to Mr and Mrs Croxtall for the photograph of the shop.
*www.theguardian.com/news/2013/may/05/observer-archive-how-to-buy-a-tv
May Freer. This promotional photo was taken at the Zarb studio in St Saviour’s Road.
A Sunbeam Alpine sports car, that is – won by Roy Freer’s mother May in 1961 in a competition to write a slogan for the Britvic Cherry B drink!
The family lived in Shenton Street, and ‘I pestered Mum to enter the competition’, Roy writes. He helped her with the first part, which was to put six singers of songs about Cherry B in order (they were recorded onto a flexi-disc). The second part was to write the slogan:
for the Cherry B twins to promote a new sparkling version. Her winning slogan was so simple that I suspect that was what won the competition: ‘It’s good to have a choice of twins, with Cherry B one always wins!’. The slogan was condensed to ‘Cherry B – always a winner’ on the float that Britvic toured around lots of seaside resorts, with fairground horses ridden by the Cherry B twins (one blond, one brunette).
Imagine opening this letter on a Saturday morning! Such excitement! Mum woke me up. I was a lazy, typical teenager, but I was soon jumping up and down on the bed. Mum had to go to the phone box to ring Dad’s workplace to tell him the news.
The prize was presented to May at the Winter Gardens in Blackpool by the radio and TV presenter David Jacobs. She was accompanied by her husband Albert, Roy, and Roy’s aunt, who also won £50 for passing on the entry form to his mother. This was followed by a dinner at the Savoy Hotel – ‘all free, first class train tickets too!’.
David Jacobs presenting May with the car keys. Roy is on his right.
Roy confesses to being ‘a bit disappointed’ with the first prize:
I wanted the third prize, a top of the range Decca stereo radiogram. None of us wanted the second prize – a Lambretta scooter. My prize for helping to win the car (apart from the trip to Blackpool, the fun times in the car and seeing my Mum and Dad so happy) was the Philips tape recorder that they bought me.
May and Albert with the car in Shenton Street
It was Albert who actually drove the car, which was a ‘bright Pippin red’. Roy was too young – ‘and Mum never learned to drive’!
Many thanks Roy for passing on this great story and the photos. Definitely something a little different… And if you’d like to see the original advert to promote Cherry B, someone has uploaded this and the songs from the flexi-disk to YouTube at https://youtu.be/z117s0oMjbk.
